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New Sirius XM Campaign: Change the way you listen

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If you happened to visit Sirius or XM’s website today you will be greeted with a brand new advertising campaign for “Change the way you listen”. I saw the brand new commercial last night during Sunday Night Football and I like the way it’s done.

You can check it out below:

A link to the mini site with more information is here.

The commercial features an Elvis soundtrack with appearances by Elvis, Michael Jordan, Richard Pryor and Howard Stern. The whole commercial really pushes theĀ  “Change” theme with the notion that Sirius XM Radio is changing the way you listen to radio, which I think works well with the brand. I also like the way the commercial appeals to a wide range of audiences. It’s quick and to the point and fits well with the brand.

It looks like Sirius XM is getting ready for a strong Holiday push this year, something that in my opinion has been lacking in the past.

I would love to hear your thoughts on the new commercial and new Advertising campaign. Leave a comment at Digitalradiocentral.com and share your thoughts.